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2017 release. Prince Royce embodies the new wave of Latin music. Combining tropical and mainstream sounds with poetic lyrics in both English and Spanish, this heartthrob has taken the industry by storm. The twenty-seven-year-old Bronx-born Royce has had eleven #1 songs on Billboards Latin Songs chart and enjoyed numerous weeks at #1 on Billboards Latin Albums chart with his first three albums, along with over 3 billion streams. According to Billboard, Prince Royce is the most successful new Latin act in recent years. Nominated for over 100 awards, Royce has won more than 50, including 20 Latin Billboard Awards and 18 Premios Juventud. He has also been the face of distinct brand campaigns, which include Pepsi, Post Foods, Terra Live, among others. With the release of his single and video, "Culpa Al Corazón", Royce returns to his bachata roots. Featured artists include Farruko, Gerardo Ortiz, Gente de Zona, Arturo Sandoval and Zendaya.
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